The Blue Envelope™
Valpak of Greater Charleston is at the heart of communities across the Greater Charleston area, helping people save, businesses grow and neighborhoods thrive.
With our focus on local marketing, we’re able to drive revenue to medium and small businesses in your communities. Our Valpak marketing consultants live and work in your neighborhood, and we can help you take the guesswork out of advertising with real-world marketing solutions that drive measurable results.
With a set of services that combines direct mail solutions, digital marketing, web design and the ability to follow every campaign with key performance indicators to prove ROI, you’ve captured a marketing trifecta with the Valpak suite of products. Explore each one of our products and allow our local experts to help determine the right marketing strategy for your business.
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Your Valpak office can meet your advertising needs and budget with a custom built marketing campaign that drives measurable results.
Browse our business blog for the latest news on direct mail and digital marketing. Find a variety of information on how to increase sales and grow the customer base for your business or call to speak to a team member today! (843) 352-4859
The Blue Envelope drives response and awareness through advanced
targeting and expertise in design and best offers. Each month, the Blue
Envelope delivers savings to nearly 39 million households in the U.S.
• 150,000 households each month in the Greater Charleston area
• 89% of households that receive the Blue Envelope are aware of it
• 82% of households open and look through it
Sources: 2014 Valpak Readership Study, Research Now, October 2014U.
The Valpak Blue Envelopes are distributed across 14 Neighborhood Trading Areas (NTA's). These are commonly referred to as "zones."
Each zone consists of 10,000 homes that meet the Valpak Demographic Profile listed above. Below is a copy of the distribution map with the 15 zones.
• One 4 Color glossy advertisement - designed, printed, and inserted in the Valpak Blue Envelope.
• Mailed to the quantity of households in your market area selected.
• One Call Tracking Number
• One Search Engine Optimized Microsite
• One Landing Page
• Content syndicated to Partner Sites. Click here to download list.
Added reach: 78.8 million computer users and 60.3 million mobile users!
• Presence in Valpak Mobile App
• Links to Social Media and Website
• Reports will include Call Performance, Valpak Digital Actions, Landing Page visits and form fills.
Stand out from the traditional coupons with cardstock solutions. Available in mini, standard and oversize versions.
Are you looking for more advertising space than is currently available through our 6-panel insert? Then the circular product is perfect for you! 8, 12 and 16 page options available!
Coupon booklets are ideal for featuring multiple offers and/or products and services, such as quick-serve restaurants and retail stores.
Imprinting is the process of inkjetting a human readable code, or a barcode onto our single-panel cardstock products. We can imprint a sequential, random or unique alpha-numeric code. (advertiser supplied or Valpak generated).
Loyalty cards foster business loyalty by offering free rewards to consumers for repeat transactions with a business. These cards are similar in shape and size to credit cards, so they easily fits in wallets.
Flyers have the extra image area that showcases multiple products or information from menus, services or locations. Consumers keep flyers with menus or multiple offers longer.
Multiple impressions help advertisers improve their return on investment by using multiple single-panel inserts in the same Job/NTA.
Test multiple offers, associate responses by address and target specific households with our new Selective Targeting capabilities. Up to 3 offers can be mailed in the same NTA.”
Solo Values are custom direct-mail pieces tailored to specific advertiser needs. This turn-key direct-mail program lets you mail beyond the Valpak envelope.
Prime position on the Blue Envelope along with a call-to-action to open for a special offer inside. A well-known and highly sought-after local brand will potentially lift consumer perception of the Valpak brand overall and raise visibility of your product or service. On-Pak is available with a minimum ad buy of only 6 NTAs. 6 week lead time required to start.
(must have offers in the envelope)
6 NTAs = $1500
7 NTAs = $1750
8 NTAs = $2000
9 NTAs = $2100
10 NTAs = $2200
11 NTAs = $2300
12 NTAs = $2400
13 NTAs = $2500
14 NTAs = $2600
Valpak™ coupons delivered to your mailbox are also available on the Valpak Mobile App!
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Valpak™ is the leader in direct mail advertising in the US. Now offering more than just direct mail coupons, Valpak™ is now a one stop shop for all of your print, media, marketing and advertising needs! Give us a call and let us show you how we can help take your business to the next level!
(843) 352-4859 | 3601-D Meeting Street Rd, Ste 111 | North Charleston, SC 29405 | © Copyright 2016 Valpak of Greater Charleston™ - All rights reserved.